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Wex Advisory

AI automation for growing businesses · New York

Stop running your business out of a spreadsheet.

I build the dashboards, reporting and AI agents that pull your sales, operations and books into one place, for owner-led businesses with no engineering team. Try it free for 30 days on your real data. Keep it for $1,000 setup and $300 a month.

Running today for RECO, a wholesale + DTC brand: 119 accounts, 2,500+ leads and 5 agents in one dashboard, and 5+ hours a week back for the founders.

ops_tracker_FINAL_v7 (2).xlsx
Sample data
A1
fx
Date
DateSourceRefDetailAmountNote
2026-10-27Shopify#44712x Starter Kit$118.00paid
9/2WholesaleACCT-019Harbor Provisions1860no reorder 57d
Oct 24AmazonPayoutSettlement 10/10-10/24$3,412.66deposited
10/21QuickBooksExpPackaging, Uline($642.10)uncategorized
2026-10-28Shopify#4475Refill x3$87.00refund?
8/29WholesaleACCT-044Fern & Co. Grocers$2,310call??
10/26Shopify#4472Gift Set$64.00paid
10/18QuickBooksExp3PL storage Oct(1,180.00)
Sep 14WholesaleACCT-007Northside Co-op$940.00no reorder 45d
10/10AmazonPayoutSettlement 9/26-10/102,987.40
9/20WholesaleACCT-031Pine St. Pantry$1,125.00last order 39d
10/25QuickBooksExpMeta ads($1,450.00)check w/ CPA
Sample data

Wholesale: 4 accounts need a call

  • Fern & Co. Grocers61d
  • Harbor Provisions57d
  • Northside Co-op45d
  • Pine St. Pantry39d
Sample data

This week: revenue by channel

  • Shopify$4,820
  • Amazon$3,413
  • Wholesale$2,310

Total$10,543

Sample data

Books: margin 41%

Revenue
$10,543
Cost of goods
$6,220
Gross profit
$4,323
Sample data

Wholesale: 4 accounts need a call

  • Fern & Co. Grocers61d
  • Harbor Provisions57d
  • Northside Co-op45d
  • Pine St. Pantry39d
Sample data

This week: revenue by channel

  • Shopify$4,820
  • Amazon$3,413
  • Wholesale$2,310

Total$10,543

Sample data

Books: margin 41%

Revenue
$10,543
Cost of goods
$6,220
Gross profit
$4,323

Proof, not promises

Results from client work

Client work · Wholesale + DTC

RECO: one live command center for a two-founder team.

Problem
119 wholesale accounts and 2,500+ sales leads lived in a Google Sheet, and there was no engineering staff to build anything better.
Built
One live dashboard, a live Shopify sync, 5 automated agents and a daily priority digest.
“Wex Advisory built us a custom dashboard that's become central to how we run RECO. It brings our CRM, marketing, financials, and daily tasks and reminders into one clear view. What really sets him apart is how he takes feedback. He doesn't just make the change, he understands what we're trying to achieve and builds things that move the needle for the business. Highly recommend.”
Nolan WeissNolan Weiss, Co-Founder, RECO

5+ hrsa week back for the founders

488actions flagged by RECO's agents since July 2026

102approved and acted on by the founders

8turned down

Hours: the founders’ own estimate. Counts: measured from RECO’s dashboard. October 2026, real numbers, not sample data.

Also Built a month-end close for 25N Coworking's five locations: GL checks, a finance dashboard and a close packet per location, first delivery 9 hours after kickoff. Read the case study →

How it works

From the problem to a system your team owns.

I start with the problem, not the technology. Four steps, and each one ends with something you can hold me to.

  1. 01

    Audit

    The free AI Audit estimates which of your team's jobs a system could take over, and what they cost you today.

    Output:a report with dollar figures, free.

  2. 02

    Scope

    You and I pick the job worth automating first. I write down what it does, what it costs and how you'll know it worked.

    Output:a written price and one success metric.

  3. 03

    Build

    I build it on the tools you already use and ship it in working pieces, so you see progress early.

    Output:a working system. First delivery at 25N came 9 hours after kickoff.

  4. 04

    Hand off

    Your team learns to run it without me, and I stay on call for changes.

    Output:a recorded one-hour walkthrough, a written guide and a quarterly refresher.

Pricing

Published, so you don't need a call to find out.

Prices
WhatPriceNote
Free trial30 daysOn your real data. The price is in writing on day one.
Setup$1,000Only if you keep it.
Monthly$300Founding price. 2 change hours included.
Custom buildsFixed priceQuoted before work starts. Replaces the setup fee.
Extra hours$150 an hourBeyond the 2 included.
Training$200 an hourA half-day team session is $800.

Let's talk

Book a free strategy call

No slide deck, no pitch. You leave with a short list of what's worth automating, whether or not you hire me.

Book a strategy call (opens in a new tab)

Free · 30 minutes · pick any open time

  • Free
  • Talk to the person who builds it
  • Price in writing before any work starts

Prefer email? max@wexadvisory.com

Hey there,

If your business runs on a spreadsheet, a few inboxes and someone's memory, you're who I build for.

I scope, build and support every project myself. You talk to the person who writes the code, and you get the price in writing before any work starts.

Book 30 minutes. You'll leave with a short list of what's worth automating, whether or not you hire me.

Max

Max Wexley · How I work · LinkedIn · X