Client work · Wholesale + DTC
RECO: one live command center for a two-founder team.
- Problem
- 119 wholesale accounts and 2,500+ sales leads lived in a Google Sheet, and there was no engineering staff to build anything better.
- Built
- One live dashboard, a live Shopify sync, 5 automated agents and a daily priority digest.
“Wex Advisory built us a custom dashboard that's become central to how we run RECO. It brings our CRM, marketing, financials, and daily tasks and reminders into one clear view. What really sets him apart is how he takes feedback. He doesn't just make the change, he understands what we're trying to achieve and builds things that move the needle for the business. Highly recommend.”
Nolan Weiss, Co-Founder, RECOJordan, owner8:02 AM
Which wholesale accounts need a call this week?
Wholesale agentAPP8:02 AM
I checked 86 active accounts against their usual reorder gap. These 4 need you this week:
- Harbor & Pine Market20 days late
Call to reorder, share the spring list
Last order 41 days ago - Fieldhouse Goods-30% units
Call: order down, check sell-through
Last order 18 days ago - Coast Co-op+18% units
Offer case-pack pricing on the next order
Last order 9 days ago - Northside Provisions15 days late
Email: invoice 1042 unpaid, then a reorder nudge
Last order 36 days ago
Wholesale agent8:03 AM
Done. Harbor & Pine is on Thursday’s call list with their last 3 orders attached.
5+ hrsa week back for the founders
488actions flagged by RECO's agents since July 2026
102approved and acted on by the founders
8turned down



